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London Fashion Week Pop Up Store

As London Fashion Week comes to a close, what a better time to reminisce on our debut into the biggest fashion event of the year as we celebrate the anniversary for our London Fashion Week Pop Up store in the heart of London, Leicester Square. The showroom was filled with an array of dresses for women, from formal dresses to cocktails dresses our customers were spoiled for choice!

The event was kicked off with our London Fashion Week Pop Up store from 17th-20th September. It was so successful we ended up extending our lease from 23rd -26th September. 


The boutique was located at 76-78 Charing Cross Road, Leicester Square, in a store previously owned by A Child Of The Jago run by Joe Corre, the infamous Vivienne Westwood’s son. Since its refurbishment, it was an honour to be the first brand to run our pop-up in the store. 

Satin A Line Skirt

The store was a great opportunity to bring our online e-commerce brand to ‘life’ in the physical world. Our favourite part was meeting all our lovely customers, getting to know them and giving people the opportunity to try their outfits on in real life, whilst introducing our new products ranges such as our stackable rings sets, tennis bracelets and our best selling  Pointed Toe Satin Slingback Embellished Pyramid Heel.

Stay tuned for our next pop up! We hope to see you there.

The FEO Collection Pop Up Shop

Black Faux Leather Slim Fit Trousers

Orange Satin Silk Diamante Strap Midi Dress

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